Hi Jane & Nike team,
Everything we discussed, kept in one place for Nike.
Your recap, the plan we agreed, and the numbers at your actual volume. It stays live while you decide.
Nike team
JA
Jane
Nike
Linkrunner team
SS
Shreyans Sancheti
CEO
shreyans@linkrunner.io
YJ
Yash Jain
GTM
yash@linkrunner.io · 94251 36499
LINKRUNNER DSR|ISSUE N°2608|27 Aug 2026
Prepared for
Jane
Nike
Updated today
What we discussed so far
A recap of our conversation, prepared for your team
Your Situation
- Roughly 900,000 attributed installs a month across two apps and four regions.
- Two agencies plus an in-house team all report their own numbers, and none of them agree.
- Your current contract renews in March, which is the moment to decide.
What We Showed You
- Deferred deep linking on your own branded domain, so a campaign link survives the install.
- One dashboard across both apps, with agency logins scoped to their own campaigns.
- Creative-level tracking, and the SKAN view for iOS.
- The AI analyst answering in plain English, and our MCP server for your own tooling.
Questions & Answers
- Can each agency see only their campaigns? Yes, agency is one of five roles.
- What happens to historical data if we switch? We backfill from your export at no cost.
The Plan
Where we are, and what happens next.
Linkrunner is the world's first truly
AI-native MMP.
Attribution you can trust, with the whole install path visible.
Why we exist
Stubborn belief and trust
Linkrunner started from a stubborn belief: a growth team should be able to trust an install number the same way they trust a credit card transaction. Clean, end to end, with the path visible.
The legacy MMP world taught us the opposite. Setup takes weeks, dashboards hide the join, postbacks arrive late, and the only people who can debug it are the ones who built it.
We rebuilt the stack with the install path as the spine. Click, deep link, SDK event, cohort, revenue, and postback live in one model. See the answer before the next campaign review.
Our mission
Make mobile attribution trustworthy. Accurate, transparent, and in real time, for the growth teams running real spend.
What we value
Four lines we keep coming back to
These show up in the product, the support threads, and the way we ship. They are how we stay honest with each other and the growth teams we work with.
01
Be honest
Say the real thing kindly. Do not hide risk, inflate progress, or make someone decode what you mean.
02
Care about the craft
Small details matter here. Product, code, docs, and conversations should feel considered.
03
Help each other win
Share context, unblock people early, and leave fewer open loops for the next person.
04
Keep learning
Read, test, ask better questions, and bring useful tools into the way the team works.
Backed by Titan Capital, Sameer Sood, and 2AM VC.More than 250 customers across 10 countries.
Multi-touch Attribution
See how your channels work together.
A customer can meet your brand more than once before installing. See the channels that introduced them, the ones that helped, and the one that brought them across the line.
Explore the full picture.
Open the demo and look through the channel credit and journey views.
Explore the dashboard
You can explore the Linkrunner dashboard directly from here.
Pricing
Usage-based, and built to flex with your volume.
To get you started
First 100,000 installs free
Go live and see the value before you pay anything.
Pricing that scales with your volume
Our standard rates are published on the website. Once you are running more than a million installs a month, we will build a rate around your actual volume rather than the list price.
View pricing on our websiteWant a quote tailored to Nike?
Book a quick demo call and we'll put together a customized quotation for your install volume.
Book a demo call for a custom quoteWorking with leading apps
Trusted by 250+ customers across 10 countries.
+ more
Case Studies
See how leading apps use Linkrunner to grow
Playo34% Google Ads CPI Reduction in 3 Months
Read story
Matiks46% Meta CPI Reduction in 3 Months
Read story
abcoffee100% Offline-to-App Attribution via QR Codes
Read story
Jumbo Gaming$1M+ Revenue Tracked Across 200 Campaigns
Read story
Stratzy35% ROAS Improvement in 3 Months
Read story
August AI6x Higher Web-to-Mobile Conversion
Read story
CashBook46% Meta CPA Reduction in 6 Weeks
Read story
How we compare
Linkrunner vs AppsFlyer
The five things that actually decide it. Pick a vendor to see how they line up.
What mattersLinkrunnerAppsFlyer
Time to live
Our engineers do it with you. Under a week.
AppsFlyer: Self-serve wizard. Realistically 2 to 4 weeks.
What it costs
Under 1% of your marketing budget.
AppsFlyer: Up to 20% of budget. Median contract $88K a year.
What you sign
Postpaid monthly. No lock-in, cancel any time.
AppsFlyer: 12-month minimum, 5 to 15% annual escalation.
Fraud detection
Included at every tier. Bots, device farms, SDK spoofing.
AppsFlyer: Protect360 costs $10K to $50K+ a year on top.
When something breaks
One text away. Most issues fixed in under 2 hours.
AppsFlyer: Email tickets. 12-hour SLA on medium priority.
AI, and not the marketing kind
An AI analyst inside the MMP, plus our own MCP server and CLI.
It explains what changed and flags problems before you go looking, and the MCP server plugs your attribution data straight into Claude, Cursor or whatever your team already uses, so anyone can ask in plain English instead of waiting on a dashboard.
AppsFlyer: PredictSK for LTV prediction and an MCP server. No AI assistant.
All 13 capabilities, side by side›
| Capability | Linkrunner | AppsFlyer |
|---|---|---|
| Onboarding | Forward-deployed engineers on-site in your office. Live in under a week. | Self-serve setup wizard. Enterprise gets CSM. Realistic timeline: 2-4 weeks. |
| Support | One text away. Slack, WhatsApp, calls. Most issues fixed in under 2 hours. | Email tickets. 2-hour SLA for critical (Enterprise). 12-hour for medium priority. |
| Cost | Under 1% of marketing budget. $0.007-$0.01 per install. Transparent pricing. | Up to 20% of marketing budget. $0.03-$0.07/conversion. Median contract: $88K/yr. |
| Contract | Postpaid, monthly. No upfront, cancel anytime. No annual lock-in. | Enterprise: 12-month minimum. 5-15% annual price escalation. Overage at 2-3x base. |
| Fraud Detection | Included at every tier. Click spam, bots, device farms, SDK spoofing, all built-in. | Protect360 is a paid add-on ($10K-$50K+/yr). Basic ProtectLITE is free but limited. |
| Custom Features | Linkrunner is happy to build any custom features your team may need. | Standard product. Custom development not available. Feature requests go to roadmap. |
| Compliance | SOC 2 Type II, ISO 27001, GDPR compliant. | SOC 2 Type II, ISO 27001, GDPR, CCPA. Enterprise-grade compliance. |
| Scale | We handle more than 15M installs and 2-3B API calls per month. | Proven at enterprise scale. 12,000+ brands. Largest MMP by market share. |
| AI Features | AI analyst built into the MMP. Explains changes, flags issues. Own MCP server and CLI. | PredictSK for LTV prediction. MCP server for LLM access. No AI assistant. |
| SDK Size | Under 200KB. 3 lines of code. Under 10 minutes to integrate. | ~600KB+ impact on APK. Full integration typically takes 1-2 weeks. |
| Integrations | 35+ partners. Meta, Google, TikTok, Snap, LinkedIn, Apple Search Ads, analytics tools. | 5,000+ technology partners. Widest integration ecosystem in the market. |
| Real-time Data | Installs, events, and revenue update live. No batching delay. | Near real-time for most data. Some reports have up to 24-hour delay. |
Support
You get a group chat, not a ticket queue.
Day one, we open a group with your team and our engineers in it. No other MMP does this.
WhatsAppSlackYour call.
LR
A morning in one of those groups
Attribution mismatch, raised and closed before lunch
Priya, Growth · 10:42
Meta installs are reading 30% off against Meta's own dashboard since yesterday. Something wrong?
5 minutes later
Linkrunner · 10:47
On it, pulling the raw callbacks for that campaign now.
51 minutes later
Linkrunner · 11:38
Found it. Meta counts a 7-day view-through window, we attribute last-click. Your numbers are right, theirs double-count. Breakdown by campaign is in your inbox.
Priya, Growth · 11:41
Perfect, thank you 🙏
Illustrative, but it is the shape of a normal day: median first reply under 2 hours, most issues closed the same one.
Don't take our word for it.
Call Yash right now and time how long it takes to reach a person.
Deferred deep linking
Preserve the destination through install, every time
iOS SKAdNetwork
Apple-certified iOS install measurement
MCP for Claude
Ask your attribution data in plain language
Core Features
The attribution and growth toolkit
12Subdomain Setup
White-label every link on your own domain
Deep Linking Setup
Route users to the exact in-app screen
Web to App Journeys
Carry web context into the app seamlessly
Link Redirection
Smart routing by platform and locale
Referral Code Tracking
Unique referral links per user, no limits
Custom Store Listings
Tie creatives to custom product pages
Uninstall Tracking
See churn cohorts across campaigns
Meta Install Referrer
Higher Android attribution accuracy
iOS Campaign Data
Aggregate iOS insight within Apple limits
Webhooks
Stream attribution events to your stack
Social Intermediary Page
Reliable deep links from social apps
Remarketing
Export cohorts to Google and Meta
SDK-less Integration
Attribute without shipping an SDK
4API Reference
Build directly on the platform
5All Integrations
35 integrations across ad networks, analytics, and affiliate partners.
Don’t see a tool you use?
Linkrunner can integrate with any ad network, analytics platform, or affiliate partner. If you can make a warm connection with their team, it typically takes us no more than 7 days to ship the integration.
Ad Networks(6)
Google Ads
Reach a wider audience and optimize your ad campaigns with real-time data using Google Ads.
Meta Ads
Enhance your targeting and personalize ads for Meta's vast user base, driving better results.
TikTok Ads
Engage with TikTok's vibrant community through tailored ads and track performance effectively.
Apple Search Ads
Connect with high-intent users on the App Store through Apple Search Ads integration.
Snapchat Ads
Connect with Snapchat's engaged audience through targeted ads and track performance effectively.
LinkedIn Ads
Connect with professionals and businesses on LinkedIn through precise and impactful ad campaigns.
Analytics(9)
CleverTap
Customer retention platform that helps personalize user experiences and boost engagement.
MoEngage
AI-powered, personalized experiences across channels, enhancing customer journeys.
Mixpanel
Advanced product analytics to understand user behavior and drive product decisions.
Amplitude
Comprehensive analytics to track user engagement and optimize digital experiences.
PostHog
Open-source platform for product analytics, session recording, and experimentation.
Google Analytics
Insights into website traffic and marketing effectiveness.
Braze
Customer engagement platform that delivers personalized messaging across various channels.
Netcore
Customer engagement platform enabling personalized omnichannel marketing and analytics.
RevenueCat
Track revenue and subscription data with automatic webhook-based event mapping.
Affiliate Partners(20)
AppSec Media
Building an engine which yields increased revenue for publishers while enabling advertisers to get high performance.
AVOW
Increases your app's reach and engagement through mobile OEM advertising on devices and alternative app stores.
Growthenger
Subscription-app growth partner focused on acquisition, activation, retention, and monetization.
Expanse Digital
ROI-driven performance marketing for D2C brands with data-backed optimizations, PPC, CRO, and full-funnel creative.
Users Digital
Modern marketing agency specializing in tailor-suited user acquisition for online services.
Fluencerz
Fastest-growing Influencer Marketing agency in India, connecting brands with relevant influencers through AI-driven data.
VCommission
Performance marketing network connecting advertisers with publishers for measurable results.
Globale Media
Digital performance marketing company driving app installs and user acquisition at scale.
Clickonik
Performance-driven digital marketing solutions for mobile app growth and user acquisition.
Vellko
Mobile-first performance marketing platform connecting brands with quality traffic sources.
XapAds
Global performance marketing company delivering impactful mobile advertising campaigns.
AIV Digital
Digital marketing agency specializing in app growth through performance-driven strategies.
Thing or Two
Combining unique technology and creative thinking, providing strategic data-driven user acquisition solutions.
MFilterIt
Trusted by leading global brands as a reliable partner for digital trust, safety, and performance validation.
Promotion Bazaar
Plug-and-play systems tailored to each business's exact stage for high-quality lead generation.
Admattic
Performance marketing built on the belief that chasing outcomes, not clicks, drives real results.
Digigrove
Vast knowledge of media and business to benefit from different types of marketing models.
Sandbox Ads
Global mobile performance marketing network helping advertisers drive, analyze, and optimize app growth.
Appmontize Media
Performance-driven digital marketing solutions for app monetization and user acquisition at scale.
Appflix
Performance marketing company headquartered in India specializing in mobile app promotion.
Security & Compliance
Linkrunner Trust Vault
Compliance
Documents
Request AccessSub-Processors
View allGC
Google Cloud
Global
S
Slack
United States
AW
Amazon Web Services
Global
GW
Google Workspace
United States
G
GitHub
United States